Joshua Cook

Director, Revenue Operations

• Architected RevOps governance by rebuilding HubSpot CRM and marketing automation, restoring data integrity and forecast confidence while establishing unified KPI frameworks and executive dashboards (HubSpot, Zoho BI, ClickUp).
• Raised QBR completion from <50% to 70% in the first month by automating onboarding and lifecycle checkpoints and introducing customer health scoring to surface risk and expansion.
• Reduced speed to lead by ~90% (from 2+ days to under 2 hours) by redefining qualification, MQL criteria and Sales SLAs, protecting conversion quality at scale.
• Pruned $4M in dead pipeline by instituting a forecasting methodology and aligning Finance, Product and Sales on pipeline hygiene and board-level reporting.
• Integrated HubSpot with finance software and a proprietary AI platform to create a single operating view of usage, revenue and renewals, improving forecast accuracy.
• Activated Apollo, Clearbit and G2 intent within HubSpot to increase sales activity and improve pipeline quality across priority segments.
• Piloted AI “digital twins” to test GTM motions, support sales enablement role-plays, personalise account engagement and scale team effectiveness.
• Led a 6-person RevOps team by standardising cadences, playbooks and KPI ownership, and embedding governance checks in ClickUp and HubSpot Breeze (ClickUp, HubSpot Breeze).

Senior Manager, Marketing

• Repositioned marketing as a predictable revenue engine, driving a 125% increase in marketing-sourced pipeline value and ~5x MQL growth through multi-channel strategy and HubSpot automation.
• Orchestrated cross-functional GTM planning with Sales, Product and executive leadership, aligning campaigns to market priorities and revenue targets to produce repeatable pipeline.
• Institutionalised lifecycle and retention frameworks that strengthened recurring revenue by automating upsell and re-engagement programs across global SaaS and professional services accounts.
• Expanded international presence by launching campaigns in the United States and Mexico, demonstrating scalable pipeline impact across new markets.
• Established company-wide qualification standards with lead scoring and Sales SLAs, accelerating handoff speed and improving pipeline efficiency across geographies.
• Built executive-level attribution and ROI models, reallocating spend from underperforming channels to high-growth initiatives and improving board confidence in performance data.
• Built and mentored a high-performing marketing team across automation, content and analytics, maintaining accountability and stability through leadership transitions.
• Enabled real-time decision-making by embedding Zoho BI and Databox dashboards into executive reporting cadences, strengthening forecasting and growth planning at the leadership level.

• Transformed e-commerce into a scalable growth engine, delivering +548% revenue and +282% transactions by redesigning marketing strategy, customer experience and performance governance.
• Directed a $1.5M annual budget, reallocating spend across paid acquisition, agency partnerships and strategic initiatives to maximise ROI and control CAC during rapid expansion.
• Safeguarded revenue continuity through pandemic disruptions by aligning demand generation with inventory and supply capacity.
• Cut CPL 72% and increased lead volume 489% by aligning Google Ads and Meta Ads to buyer-journey stages and rebuilding landing pages, lifting conversion +39%.
• Implemented marketing automation, lead scoring and segmentation in Zoho CRM and Zoho One to raise lead quality, prioritise sales focus and scale lifecycle engagement.
• Directed campaign expansion and optimisation across North America and Europe, harmonising offers, creative and product positioning for market entry and brand consistency.
• Established executive reporting and governance through integrated analytics and multi-touch attribution, providing leadership with a trusted view of channel ROI, demand velocity and forecasting inputs.

• Scaled national digital acquisition from ~1,500 to 22,000+ monthly leads by overhauling demand strategy, embedding best practices and orchestrating countrywide growth programs.
• Directed a $2.5M annual budget across Google Ads, Bing Ads and Facebook/Meta Ads plus agency partnerships, maximising subscriber acquisition while maintaining CAC discipline and improving ROI.
• Owned Salesforce Marketing Cloud and integrated Marketo, leading segmentation, automation and campaign orchestration that improved lead quality, accelerated conversion and established scalable workflows.
• Introduced lifecycle segmentation, content personalisation and automated email campaigns in Salesforce Marketing Cloud and Marketo, increasing lead generation and decreasing churn risks.
• Drove +43% traffic and +84.5% conversion by redesigning UX, strengthening SEO and introducing personalisation, then aligning demand pressure with network capacity to protect service delivery.
• Aligned GTM campaigns with capacity and regional dynamics so subscriber acquisition matched infrastructure readiness and rollout schedules across markets.
• Delivered executive dashboards and reporting that provided transparent visibility into channel performance, guiding capital allocation and growth planning.

Bill Gosling Outsourcing

• Led a global enterprise rebrand, repositioning the firm in international markets and aligning sales, marketing, and ops under a unified message.
• Increased website traffic by 400% through a complete redesign and content overhaul aligned to buyer stages.
• Delivered email campaigns with a 35.5% open rate—nearly double the industry benchmark—by combining strategic segmentation with responsive HTML builds.

Envisage Engagement Marketing

• Delivered omnichannel campaigns for Toyota, Samsung and The Macallan, unifying digital and event experiences to extend reach and engagement.

• Consistently beat industry email benchmarks with 50%+ opens and 30%+ CTR through testing, segmentation and automation.

• Owned QA and onsite execution for live interactive experiences; frontline client liaison for marquee accounts such as University of Toronto and Responsible Gambling Council.

MDS Wireless

• Modernized CRM and email systems to reduce lead loss and improve campaign performance tracking.
• Built custom reporting dashboards and attribution models to drive better spend decisions.
• Localized demand programs across multiple regions using segmentation and adaptive campaign assets.