Joshua Cook

• Architected and delivered an AI-powered reporting automation that compressed a client’s monthly reporting cycle from 14–30 days to 1–3 and cut manual effort ~90%, accelerating accounts receivable to free an estimated $960K in annual cashflow; built hands-on, integrating frontier LLMs with Google BigQuery, Relay.app, and Apps Script.
• Built the organization’s AI adoption and impact framework through an operational-efficiency audit of a business unit, surfacing ~$300K and 500+ hours in annual savings across 50 initiatives, each scoped, sequenced, and now moving into implementation.
• Developed the AI learning program, designing curricula for multiple courses delivered to internal teams and sold as a commercial offering to external corporate clients.
• Designed a modular AI content platform that spins up client-specific AI-agent teams across specialized copywriting disciplines, each compounding in quality with use, expanding content capacity without increasing headcount.
• Owned product and go-to-market strategy for all AI service lines, leading market and competitor research, ICP definition, pricing and revenue modeling, and launch planning.
• Advise teams across the organization on where AI genuinely helps and where it doesn’t, tracking the tooling landscape and translating it into practical recommendations.

Director, Revenue Operations

• Launched and led the applied-AI program inside RevOps: AI-augmented content workflows (custom GPTs trained on brand and industry expertise) whose first two posts each outperformed the prior six months combined, extended into “digital twin” SME copilots for sales onboarding, role-play, and GTM strategy review.
• Defined and owned the RevOps operating model, re-architecting HubSpot CRM and marketing automation into one operating view of usage, revenue, and renewals, integrated with finance systems, the company’s proprietary AI usage platform, and intent sources (Apollo, Clearbit, G2), backed by KPI frameworks and executive dashboards (Zoho BI, ClickUp).
• Established the forecasting methodology and pipeline standards for the business, clearing $4M in dead pipeline and aligning Sales and Finance on board-level revenue reporting.
• Set the qualification and Sales SLA standards that cut speed-to-lead ~90%, from 2+ days to under 2 hours, protecting conversion quality as volume scaled.
• Directed a retention and expansion overhaul that lifted QBR completion from under 50% to 70% in the first month, introducing health scoring to surface churn risk and expansion signals.

Senior Manager, Marketing

• Repositioned marketing as a predictable revenue engine, driving a 125% increase in marketing-sourced pipeline and ~4x MQL growth through multi-channel strategy and HubSpot automation.
• Orchestrated cross-functional GTM planning with Sales, Product, and executive leadership, aligning campaigns to revenue targets to produce repeatable pipeline.
• Institutionalized lifecycle and retention programs, including automated upsell and re-engagement, that strengthened recurring revenue across global SaaS and professional-services accounts.
• Built executive attribution and ROI models and embedded real-time dashboards (Zoho BI) into leadership reporting, reallocating spend toward high-growth channels.
• Expanded into the U.S. and Mexico with localized campaigns, proving scalable pipeline impact in new markets.
• Grew and mentored the marketing team across automation, content, and analytics, sustaining performance and stability through leadership transitions.

• Transformed e-commerce into a scalable growth engine, delivering +548% revenue and +282% transactions by redesigning marketing strategy, customer experience and performance governance.
• Directed a $1.5M annual budget, reallocating spend across paid acquisition, agency partnerships and strategic initiatives to maximise ROI and control CAC during rapid expansion.
• Safeguarded revenue continuity through pandemic disruptions by aligning demand generation with inventory and supply capacity.
• Cut CPL 72% and increased lead volume 489% by aligning Google Ads and Meta Ads to buyer-journey stages and rebuilding landing pages, lifting conversion +39%.
• Implemented marketing automation, lead scoring and segmentation in Zoho CRM and Zoho One to raise lead quality, prioritise sales focus and scale lifecycle engagement.
• Directed campaign expansion and optimisation across North America and Europe, harmonising offers, creative and product positioning for market entry and brand consistency.
• Established executive reporting and governance through integrated analytics and multi-touch attribution, providing leadership with a trusted view of channel ROI, demand velocity and forecasting inputs.

• Scaled national digital acquisition from ~1,500 to 22,000+ monthly leads by overhauling demand strategy, embedding best practices and orchestrating countrywide growth programs.
• Directed a $2.5M annual budget across Google Ads, Bing Ads and Facebook/Meta Ads plus agency partnerships, maximising subscriber acquisition while maintaining CAC discipline and improving ROI.
• Owned Salesforce Marketing Cloud and integrated Marketo, leading segmentation, automation and campaign orchestration that improved lead quality, accelerated conversion and established scalable workflows.
• Introduced lifecycle segmentation, content personalisation and automated email campaigns in Salesforce Marketing Cloud and Marketo, increasing lead generation and decreasing churn risks.
• Drove +43% traffic and +84.5% conversion by redesigning UX, strengthening SEO and introducing personalisation, then aligning demand pressure with network capacity to protect service delivery.
• Aligned GTM campaigns with capacity and regional dynamics so subscriber acquisition matched infrastructure readiness and rollout schedules across markets.
• Delivered executive dashboards and reporting that provided transparent visibility into channel performance, guiding capital allocation and growth planning.

Bill Gosling Outsourcing

• Led a global enterprise rebrand, repositioning the firm in international markets and aligning sales, marketing, and ops under a unified message.
• Increased website traffic by 400% through a complete redesign and content overhaul aligned to buyer stages.
• Delivered email campaigns with a 35.5% open rate—nearly double the industry benchmark—by combining strategic segmentation with responsive HTML builds.

Envisage Engagement Marketing

• Delivered omnichannel campaigns for Toyota, Samsung and The Macallan, unifying digital and event experiences to extend reach and engagement.

• Consistently beat industry email benchmarks with 50%+ opens and 30%+ CTR through testing, segmentation and automation.

• Owned QA and onsite execution for live interactive experiences; frontline client liaison for marquee accounts such as University of Toronto and Responsible Gambling Council.

MDS Wireless

• Modernized CRM and email systems to reduce lead loss and improve campaign performance tracking.
• Built custom reporting dashboards and attribution models to drive better spend decisions.
• Localized demand programs across multiple regions using segmentation and adaptive campaign assets.